The term "Mobile Commerce" was originally introduced in 1997 by Kevin Duffy at the opening of the Global Forum on Mobile Commerce. "Global consumers are moving faster than ever, with no signs of slowing down," he said. "With less travel time, more flexibility and lower costs, it is important that we think about our relationship with the cars we drive, and not about our relationship with the stationary infrastructure that supports this mobility.Kevin further explained that this new paradigm shift will have a profound impact on all aspects of the business. This would affect how we sold products and services, how we sold our brands and businesses, how we delivered these products and services, and how we ensured our human relationships in our daily lives.
It didn't take long for e-commerce enthusiasts to master this new thing and work on various concepts for such a concept to take root. With the advent of mobile phones, smartphones, tablet computers, media players and other mobile devices, the possibilities of mobile trading were limited only by imagination. Various platforms were considered, and some were even advertised as the "next big thing" for online business. One of these platforms was mCommerce, which had all the elements necessary to become the next generation of online trading.
M-commerce, short for multi-channel sales, is basically a fusion of the concepts of mobile commerce and e-commerce. M-commerce refers to the conduct of commercial transactions using mobile wireless devices. There are many reasons why more and more companies are engaged in this type of trading, but the most important reason for this is convenience. Conducting business operations using these mobile devices is much easier and cheaper compared to traditional methods. In fact, the implementation of all transactions using mobile wireless devices has now become the norm, and companies only need to take advantage of what they can get from this.
mCommerce provides easier connection and communication between different users and businesses. This is due to the fact that companies with m-commerce do not have to buy a portable device to conduct online transactions. All you need is a mobile phone or a smartphone. Since a mobile phone or smartphone has all the necessary applications and functions to perform all online transactions and actions, a company does not actually need to buy a phone to be able to make purchases on the go.
Mobile phones equipped with e-commerce applications are also called smartphone sellers. Some e-commerce websites and stores allow their smartphones to perform tasks such as recording sales transactions and purchases made by site visitors. Smartphones are also used to provide and facilitate real-time communication between employees and customers of the company. This allows the company to immediately respond to requests, requests and other needs of its customers. Against this background, smartphones designed for e-commerce have made a significant contribution to the success of online shopping.
One of the advantages that companies can get from using mCommerce is to reduce the costs associated with purchases. Since mobile phones are much cheaper than a laptop, the company can save both on travel and operating costs. Another advantage is to reduce the risk of data theft that occurs when using a mobile phone. Thanks to e-commerce, online transactions are becoming more secure and secure thanks to the increasing use of applications for wireless mobile phones, such as Moxie and McAfee.